Thing > Product > ProductModel

A datasheet or vendor specification of a product (in the sense of a prototypical description).

Usage: Between 1000 and 10,000 domains
[more...]
PropertyExpected TypeDescription
Properties from ProductModel
isVariantOf ProductModel A pointer to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive.
predecessorOf ProductModel A pointer from a previous, often discontinued variant of the product to its newer variant.
successorOf ProductModel A pointer from a newer variant of a product to its previous, often discontinued predecessor.
Properties from Product
additionalProperty PropertyValue A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
award Text An award won by or for this item. Supersedes awards.
brand Brand  or
Organization 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
category Thing  or
Text  or
PhysicalActivityCategory 
A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
color Text The color of the product.
depth QuantitativeValue  or
Distance 
The depth of the item.
gtin12 Text The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
gtin13 Text The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details.
gtin14 Text The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8 Text The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
height QuantitativeValue  or
Distance 
The height of the item.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemCondition OfferItemCondition A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
logo URL  or
ImageObject 
An associated logo.
manufacturer Organization The manufacturer of the product.
model Text  or
ProductModel 
The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, or give away tickets to an event.
productID Text The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/>.
productionDate Date The date of production of the item, e.g. vehicle.
purchaseDate Date The date the item e.g. vehicle was purchased by the current owner.
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review Review A review of the item. Supersedes reviews.
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
weight QuantitativeValue The weight of the product or person.
width QuantitativeValue  or
Distance 
The width of the item.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
ImageObject 
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage URL  or
CreativeWork 
Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

Many (but not all) pages have a fairly clear primary topic, some entity or thing that the page describes. For example a restaurant's home page might be primarily about that Restaurant, or an event listing page might represent a single event. The mainEntity and mainEntityOfPage properties allow you to explicitly express the relationship between the page and the primary entity.

Related properties include sameAs, about, and url.

The sameAs and url properties are both similar to mainEntityOfPage. The url property should be reserved to refer to more official or authoritative web pages, such as the item’s official website. The sameAs property also relates a thing to a page that indirectly identifies it. Whereas sameAs emphasises well known pages, the mainEntityOfPage property serves more to clarify which of several entities is the main one for that page.

mainEntityOfPage can be used for any page, including those not recognized as authoritative for that entity. For example, for a product, sameAs might refer to a page on the manufacturer’s official site with specs for the product, while mainEntityOfPage might be used on pages within various retailers’ sites giving details for the same product.

about is similar to mainEntity, with two key differences. First, about can refer to multiple entities/topics, while mainEntity should be used for only the primary one. Second, some pages have a primary entity that itself describes some other entity. For example, one web page may display a news article about a particular person. Another page may display a product review for a particular product. In these cases, mainEntity for the pages should refer to the news article or review, respectively, while about would more properly refer to the person or product.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.


Instances of ProductModel may appear as values for the following properties
PropertyOn TypesDescription
isVariantOf ProductModel A pointer to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive.
model Product The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
predecessorOf ProductModel A pointer from a previous, often discontinued variant of the product to its newer variant.
successorOf ProductModel A pointer from a newer variant of a product to its previous, often discontinued predecessor.

Acknowledgements

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.


Examples

<div>
ACME Colorvision 123. The ACME Colorvision 123 is the leading-edge color TV from
our company. EAN/UPC: 1234567890123.
</div>
A ProductModel gives a datasheet or vendor specification of a
product (in the sense of a prototypical description).  Use this type
when you are describing a product datasheet rather than an actual
product, e.g. if you are the manufacturer of the product and want to
mark up your product specification pages. For example: The ACME
Colorvision 123 specifiation on the ACME Corp. site for that model.
<div itemscope itemtype="http://schema.org/ProductModel" itemid="#model">
 <link itemprop="additionalType"
       href="http://www.productontology.org/id/Television_set" />
 <span itemprop="name">ACME Colorvision 123</span>
 <span itemprop="description">The ACME Colorvision 123 is
  the leading-edge color TV from our company.</span>
 EAN/UPC: <span itemprop="gtin13">1234567890123</span>
</div>
Recommendation: Try to provide identifiers (gtin13, gtin14, gtin8, mpn
properties) and link to you as the manufacturer (manufacturer
property) so that search engines can use your data to enrich offers of
your products found elsewhere.
A ProductModel gives a datasheet or vendor specification of a
product (in the sense of a prototypical description).  Use this type
when you are describing a product datasheet rather than an actual
product, e.g. if you are the manufacturer of the product and want to
mark up your product specification pages. For example: The ACME
Colorvision 123 specifiation on the ACME Corp. site for that model.
<div  typeof="ProductModel" resource="#model">
 <link property="additionalType"
       href="http://www.productontology.org/id/Television_set" />
 <span property="name">ACME Colorvision 123</span>
 <span property="description">The ACME Colorvision 123 is
  the leading-edge color TV from our company.</span>
 EAN/UPC: <span property="gtin13">1234567890123</span>
</div>
Recommendation: Try to provide identifiers (gtin13, gtin14, gtin8, mpn
properties) and link to you as the manufacturer (manufacturer
property) so that search engines can use your data to enrich offers of
your products found elsewhere.
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@id": "#model",
  "@type": "ProductModel",
  "additionalType": "http://www.productontology.org/id/Television_set",
  "description": "The ACME Colorvision 123 is the leading-edge color TV from our company.",
  "gtin13": "1234567890123",
  "name": "ACME Colorvision 123"
}
</script>

Schema Version 2.0