Thing > Intangible > Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.

Usage: Between 10,000 and 50,000 domains
PropertyExpected TypeDescription
Properties from Brand
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
logo URL  or
An associated logo.
review Review A review of the item. Supersedes reviews.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage URL  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.

Instances of Brand may appear as values for the following properties
PropertyOn TypesDescription
brand Person  or
Organization  or
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.


This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at

Schema Version 2.1