Thing > Intangible > Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.
PropertyExpected TypeDescription
Properties from Brand
logo URL  or
ImageObject 
A logo associated with an organization.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
ImageObject 
URL of an image of the item.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.


Instances of Brand may appear as values for the following properties
PropertyOn TypesDescription
brand Organization  or
Product  or
Person 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.

Acknowledgements

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Schema Version 1.9