Thing > Intangible > Audience

Intended audience for an item, i.e. the group for whom the item was created.

Usage: Between 100 and 1000 domains
PropertyExpected TypeDescription
Properties from Audience
audienceType Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea AdministrativeArea The geographic area associated with the audience.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage URL  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.

Instances of Audience may appear as values for the following properties
PropertyOn TypesDescription
audience Product  or
CreativeWork  or
An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
permitAudience Permit The target audience for this permit.
recipient CommunicateAction  or
TipAction  or
PayAction  or
AuthorizeAction  or
GiveAction  or
ReturnAction  or
DonateAction  or
A sub property of participant. The participant who is at the receiving end of the action.
sender ReceiveAction A sub property of participant. The participant who is at the sending end of the action.

More specific Types

Schema Version 2.2