Thing > Intangible > Audience

Intended audience for an item, i.e. the group for whom the item was created.
PropertyExpected TypeDescription
Properties from Audience
audienceType Text The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.) domain: Audience Range: Text
geographicArea AdministrativeArea The geographic area associated with the audience.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image URL URL of an image of the item.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.


Instances of Audience may appear as values for the following properties
PropertyOn TypesDescription
audience PlayAction 
or Product 
or CreativeWork 
The intended audience of the item, i.e. the group for whom the item was created.
permitAudience Permit The target audience for this permit.
recipient TipAction 
or ReturnAction 
or GiveAction 
or CommunicateAction 
or AuthorizeAction 
or SendAction 
or PayAction 
or DonateAction 
A sub property of participant. The participant who is at the receiving end of the action.
sender ReceiveAction A sub property of participant. The participant who is at the sending end of the action.
serviceAudience Service The audience eligible for this service.

More specific Types
  • BusinessAudience
  • EducationalAudience
  • MedicalAudience
  • PeopleAudience

    Schema Version 1.2