Thing > Place

Entities that have a somewhat fixed, physical extension.

Property	Expected Type	Description
Properties from Thing
description	Text	A short description of the item.
image	URL	URL of an image of the item.
name	Text	The name of the item.
url	URL	URL of the item.
Properties from Place
address	PostalAddress	Physical address of the item.
aggregateRating	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
containedIn	Place	The basic containment relation between places.
events	Event	Upcoming or past events associated with this place or organization.
faxNumber	Text	The fax number.
geo	GeoCoordinates or GeoShape	The geo coordinates of the place.
interactionCount	Text	A count of a specific user interactions with this item—for example, 20 UserLikes, 5 UserComments, or 300 UserDownloads. The user interaction type should be one of the sub types of UserInteraction.
maps	URL	A URL to a map of the place.
photos	Photograph or ImageObject	Photographs of this place.
reviews	Review	Review of the item.
telephone	Text	The telephone number.

More specific types

• AdministrativeArea
• CivicStructure
• Landform
• LandmarksOrHistoricalBuildings
• LocalBusiness
• Residence
• TouristAttraction

---

Example 1

Original HTML:

<h1>Beachwalk Beachwear & Giftware</h1>
A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
3102 Highway 98
Mexico Beach, FL
Phone: 850-648-4200

With Microdata:

<div itemscope itemtype="http://schema.org/LocalBusiness">
  <h1><span itemprop="name">Beachwalk Beachwear & Giftware</span></h1>
  <span itemprop="description"> A superb collection of fine gifts and clothing
  to accent your stay in Mexico Beach.</span>
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <span itemprop="streetAddress">3102 Highway 98</span>
    <span itemprop="addressLocality">Mexico Beach</span>,
    <span itemprop="addressRegion">FL</span>
  </div>
  Phone: <span itemprop="telephone">850-648-4200</span>
</div>

---

Example 2

Original HTML:

<h1>What is the latitude and longitude of the Empire State Building?<h1>
Answer:
Latitude: 40 deg 44 min 54.36 sec N
Longitude: 73 deg 59 min 8.5 sec W

With Microdata:

<div itemscope itemtype="http://schema.org/Place"
  <h1>What is the latitude and longitude of the <span itemprop="name">Empire State Building</span>?<h1>
  Answer:
  <div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates">
    Latitude: 40 deg 44 min 54.36 sec N
    Longitude: 73 deg 59 min 8.5 dec W
    <meta itemprop="latitude" content="40.75" />
    <meta itemprop="longitude" content="73.98" />
  </div>
</div>

---

Example 3

Original HTML:

<a href="nba-miami-philidelphia-game3.html">
NBA Eastern Conference First Round Playoff Tickets:
 Miami Heat at Philadelphia 76ers - Game 3 (Home Game 1)
</a>

Thu, 04/21/16
8:00 p.m.

<a href="wells-fargo-center.html">
Wells Fargo Center
</a>
Philadelphia, PA

Priced from: $35
1938 tickets left

With Microdata:

<div itemscope itemtype="http://schema.org/Event">
  <a itemprop="url" href="nba-miami-philidelphia-game3.html">
  NBA Eastern Conference First Round Playoff Tickets:
  <span itemprop="name"> Miami Heat at Philadelphia 76ers - Game 3 (Home Game 1) </span>
  </a>

  <meta itemprop="startDate" content="2016-04-21T20:00">
    Thu, 04/21/16
    8:00 p.m.

  <div itemprop="location" itemscope itemtype="http://schema.org/Place">
    <a itemprop="url" href="wells-fargo-center.html">
    Wells Fargo Center
    </a>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <span itemprop="addressLocality">Philadelphia</span>,
      <span itemprop="addressRegion">PA</span>
    </div>
  </div>

  <div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer">
    Priced from: <span itemprop="lowPrice">$35</span>
    <span itemprop="offerCount">1938</span> tickets left
  </div>
</div>

---

Example 4

Original HTML:

Springfield Town Hall
Hours:
   Mon-Fri 9am - 5:30pm
   Sat 9am - 12pm
   Closed Sun

With Microdata:

<div itemscope itemtype="http://schema.org/CivicStructure">
  <span itemprop="name">Springfield Town Hall</span>
  Hours:
  <meta itemprop="openingHours" content="Mo-Fr 09:00-17:30">Mon-Fri 9am - 5:30pm
  <meta itemprop="openingHours" content="Sa 09:00-12:00">Sat 9am - 12pm
  Closed Sun
</div>

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