IndividualProduct

A single, identifiable product instance (e.g. a laptop with a particular serial number).

Property	Expected Type	Description
Properties from Thing
`additionalType`	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
`description`	Text	A short description of the item.
`image`	URL	URL of an image of the item.
`name`	Text	The name of the item.
`url`	URL	URL of the item.
Properties from Product
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`audience`	Audience	The intended audience of the item, i.e. the group for whom the item was created.
`brand`	Brand or Organization	The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
`color`	Text	The color of the product.
`depth`	Distance or QuantitativeValue	The depth of the product.
`gtin13`	Text	The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero.
`gtin14`	Text	The GTIN-14 code of the product, or the product to which the offer refers.
`gtin8`	Text	The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN.
`height`	Distance or QuantitativeValue	The height of the item.
`isAccessoryOrSparePartFor`	Product	A pointer to another product (or multiple products) for which this product is an accessory or spare part.
`isConsumableFor`	Product	A pointer to another product (or multiple products) for which this product is a consumable.
`isRelatedTo`	Product	A pointer to another, somehow related product (or multiple products).
`isSimilarTo`	Product	A pointer to another, functionally similar product (or multiple products).
`itemCondition`	OfferItemCondition	A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
`logo`	ImageObject or URL	URL of an image for the logo of the item.
`manufacturer`	Organization	The manufacturer of the product.
`model`	ProductModel or Text	The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
`mpn`	Text	The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
`offers`	Offer	An offer to sell this item—for example, an offer to sell a product, the DVD of a movie, or tickets to an event.
`productID`	Text	The product identifier, such as ISBN. For example: `<meta itemprop='productID' content='isbn:123-456-789'/>`.
`releaseDate`	Date	The release date of a product or product model. This can be used to distinguish the exact variant of a product.
`review`	Review	A review of the item.
`reviews`	Review	Review of the item (legacy spelling; see singular form, review).
`sku`	Text	The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
`weight`	QuantitativeValue	The weight of the product.
`width`	Distance or QuantitativeValue	The width of the item.
Properties from IndividualProduct
`serialNumber`	Text	The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Schema Draft Version 1.0a

Example 1

Original HTML:

<div>
ACME Racing Bike in black (2008). ACME Racing Bike, bought 8/2008, almost new, with
a signature of Eddy Merckx on the frame.
</div>

With Microdata:

We use the IndividualProduct type when we are concerned with the specific item,
rather than a set of indistinguishably similar items.

<div itemscope itemtype="http://schema.org/IndividualProduct" itemid="#product">
 <link itemprop="additionalType" href="http://www.productontology.org/id/Racing_bicycle" />
 <span itemprop="name">ACME Racing Bike in black (2008)</span>
 <span itemprop="description">ACME Racing Bike, bought 8/2008, almost new, with a signature of
Eddy Merckx on the frame.</span>
</div>