Thing > Product > IndividualProduct

A single, identifiable product instance (e.g. a laptop with a particular serial number).
PropertyExpected TypeDescription
Properties from IndividualProduct
serialNumber Text The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.
Properties from Product
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
audience Audience The intended audience of the item, i.e. the group for whom the item was created.
brand Organization  or
Brand 
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
color Text The color of the product.
depth QuantitativeValue  or
Distance 
The depth of the product.
gtin13 Text The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See GS1 GTIN Summary for more details.
gtin14 Text The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8 Text The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
height QuantitativeValue  or
Distance 
The height of the item.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product A pointer to another, somehow related product (or multiple products).
isSimilarTo Product A pointer to another, functionally similar product (or multiple products).
itemCondition OfferItemCondition A predefined value from OfferItemCondition or a textual description of the condition of the product or service, or the products or services included in the offer.
logo ImageObject  or
URL 
A logo associated with an organization.
manufacturer Organization The manufacturer of the product.
model Text  or
ProductModel 
The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, or give away tickets to an event.
productID Text The product identifier, such as ISBN. For example: <meta itemprop='productID' content='isbn:123-456-789'/>.
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review Review A review of the item. Supersedes reviews.
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
weight QuantitativeValue The weight of the product.
width QuantitativeValue  or
Distance 
The width of the item.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image ImageObject  or
URL 
An image of the item. This can be a URL or a fully described ImageObject.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.

Acknowledgements

This class is derived from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/.


Examples

<div>
ACME Racing Bike in black (2008). ACME Racing Bike, bought 8/2008, almost new, with
a signature of Eddy Merckx on the frame.
</div>
We use the IndividualProduct type when we are concerned with the specific item,
rather than a set of indistinguishably similar items.
<div itemscope itemtype="http://schema.org/IndividualProduct" itemid="#product">
 <link itemprop="additionalType" href="http://www.productontology.org/id/Racing_bicycle" />
 <span itemprop="name">ACME Racing Bike in black (2008)</span>
 <span itemprop="description">ACME Racing Bike, bought 8/2008, almost new, with a signature of
Eddy Merckx on the frame.</span>
</div>
We use the IndividualProduct type when we are concerned with the specific item,
rather than a set of indistinguishably similar items.
<div  typeof="IndividualProduct" resource="#product">
 <link property="additionalType" href="http://www.productontology.org/id/Racing_bicycle" />
 <span property="name">ACME Racing Bike in black (2008)</span>
 <span property="description">ACME Racing Bike, bought 8/2008, almost new, with a signature of
Eddy Merckx on the frame.</span>
</div>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@id": "#product",
  "@type": "IndividualProduct",
  "additionalType": "http://www.productontology.org/id/Racing_bicycle",
  "description": "ACME Racing Bike, bought 8/2008, almost new, with a signature of Eddy Merckx on the frame.",
  "name": "ACME Racing Bike in black (2008)"
}
</script>

Schema Version 1.91