Thing > CreativeWork > Article > SocialMediaPosting > BlogPosting

A blog post.

Usage: Over 1,000,000 domains
PropertyExpected TypeDescription
Properties from SocialMediaPosting
sharedContent CreativeWork A CreativeWork such as an image, video, or audio clip shared as part of this posting.
Properties from Article
articleBody Text The actual body of the article.
articleSection Text Articles may belong to one or more 'sections' in a magazine or newspaper, such as Sports, Lifestyle, etc.
pageEnd Integer  or
The page on which the work ends; for example "138" or "xvi".
pageStart Integer  or
The page on which the work starts; for example "135" or "xiii".
pagination Text Any description of pages that is not separated into pageStart and pageEnd; for example, "1-6, 9, 55" or "10-12, 46-49".
wordCount Integer The number of words in the text of the Article.
Properties from CreativeWork
about Thing The subject matter of the content.
accessibilityAPI Text Indicates that the resource is compatible with the referenced accessibility API (WebSchemas wiki lists possible values).
accessibilityControl Text Identifies input methods that are sufficient to fully control the described resource (WebSchemas wiki lists possible values).
accessibilityFeature Text Content features of the resource, such as accessible media, alternatives and supported enhancements for accessibility (WebSchemas wiki lists possible values).
accessibilityHazard Text A characteristic of the described resource that is physiologically dangerous to some users. Related to WCAG 2.0 guideline 2.3 (WebSchemas wiki lists possible values).
accountablePerson Person Specifies the Person that is legally accountable for the CreativeWork.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
alternativeHeadline Text A secondary title of the CreativeWork.
associatedMedia MediaObject A media object that encodes this CreativeWork. This property is a synonym for encoding.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
audio AudioObject An embedded audio object.
author Person  or
The author of this content. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
award Text An award won by or for this item. Supersedes awards.
character Person Fictional person connected with a creative work.
citation CreativeWork  or
A citation or reference to another creative work, such as another publication, web page, scholarly article, etc.
comment Comment Comments, typically from users.
commentCount Integer The number of comments this CreativeWork (e.g. Article, Question or Answer) has received. This is most applicable to works published in Web sites with commenting system; additional comments may exist elsewhere.
contentLocation Place The location depicted or described in the content. For example, the location in a photograph or painting.
contentRating Text Official rating of a piece of content—for example,'MPAA PG-13'.
contributor Person  or
A secondary contributor to the CreativeWork.
copyrightHolder Person  or
The party holding the legal copyright to the CreativeWork.
copyrightYear Number The year during which the claimed copyright for the CreativeWork was first asserted.
creator Person  or
The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork.
dateCreated DateTime  or
The date on which the CreativeWork was created or the item was added to a DataFeed.
dateModified DateTime  or
The date on which the CreativeWork was most recently modified or when the item's entry was modified within a DataFeed.
datePublished Date Date of first broadcast/publication.
discussionUrl URL A link to the page containing the comments of the CreativeWork.
editor Person Specifies the Person who edited the CreativeWork.
educationalAlignment AlignmentObject An alignment to an established educational framework.
educationalUse Text The purpose of a work in the context of education; for example, 'assignment', 'group work'.
encoding MediaObject A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes encodings.
exampleOfWork CreativeWork A creative work that this work is an example/instance/realization/derivation of.
Inverse property: workExample.
fileFormat Text Media type (aka MIME format, see IANA site) of the content e.g. application/zip of a SoftwareApplication binary. In cases where a CreativeWork has several media type representations, 'encoding' can be used to indicate each MediaObject alongside particular fileFormat information.
genre Text  or
Genre of the creative work or group.
hasPart CreativeWork Indicates a CreativeWork that is (in some sense) a part of this CreativeWork.
Inverse property: isPartOf.
headline Text Headline of the article.
inLanguage Language  or
The language of the content or performance or used in an action. Please use one of the language codes from the IETF BCP 47 standard. Supersedes language.
interactionStatistic InteractionCounter The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
interactivityType Text The predominant mode of learning supported by the learning resource. Acceptable values are 'active', 'expositive', or 'mixed'.
isBasedOnUrl URL A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example,
isFamilyFriendly Boolean Indicates whether this content is family friendly.
isPartOf CreativeWork Indicates a CreativeWork that this CreativeWork is (in some sense) part of.
Inverse property: hasPart.
keywords Text Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.
learningResourceType Text The predominant type or kind characterizing the learning resource. For example, 'presentation', 'handout'.
license CreativeWork  or
A license document that applies to this content, typically indicated by URL.
locationCreated Place The location where the CreativeWork was created, which may not be the same as the location depicted in the CreativeWork.
mainEntity Thing Indicates the primary entity described in some page or other CreativeWork.
Inverse property: mainEntityOfPage.
mentions Thing Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept.
offers Offer An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
position Integer  or
The position of an item in a series or sequence of items.
producer Person  or
The person or organization who produced the work (e.g. music album, movie, tv/radio series etc.).
provider Person  or
The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
publication PublicationEvent A publication event associated with the item.
publisher Person  or
The publisher of the creative work.
publishingPrinciples URL Link to page describing the editorial principles of the organization primarily responsible for the creation of the CreativeWork.
recordedAt Event The Event where the CreativeWork was recorded. The CreativeWork may capture all or part of the event.
Inverse property: recordedIn.
releasedEvent PublicationEvent The place and time the release was issued, expressed as a PublicationEvent.
review Review A review of the item. Supersedes reviews.
schemaVersion Text  or
Indicates (by URL or string) a particular version of a schema used in some CreativeWork. For example, a document could declare a schemaVersion using a URL such as if precise indication of schema version was required by some application.
sourceOrganization Organization The Organization on whose behalf the creator was working.
text Text The textual content of this CreativeWork.
thumbnailUrl URL A thumbnail image relevant to the Thing.
timeRequired Duration Approximate or typical time it takes to work with or through this learning resource for the typical intended target audience, e.g. 'P30M', 'P1H25M'.
translator Person  or
Organization or person who adapts a creative work to different languages, regional differences and technical requirements of a target market.
typicalAgeRange Text The typical expected age range, e.g. '7-9', '11-'.
version Number The version of the CreativeWork embodied by a specified resource.
video VideoObject An embedded video object.
workExample CreativeWork Example/instance/realization/derivation of the concept of this creative work. eg. The paperback edition, first edition, or eBook.
Inverse property: exampleOfWork.
Properties from Thing
additionalType URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. tools may have only weaker understanding of extra types, in particular those defined externally.
alternateName Text An alias for the item.
description Text A short description of the item.
image ImageObject  or
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
Indicates a page (or other CreativeWork) for which this thing is the main entity being described.

See background notes for details.
Inverse property: mainEntity.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
url URL URL of the item.

Instances of BlogPosting may appear as values for the following properties
PropertyOn TypesDescription
blogPost Blog A posting that is part of this blog. Supersedes blogPosts.
liveBlogUpdate LiveBlogPosting An update to the LiveBlog.

Available properties in extensions

More specific Types


<h1>Apple Spring Forward Event Live Blog</h1>
  <p>Welcome to live coverage of the Apple Spring Forward …</p>
  <h2>See the new flagship Apple Retail Store in West Lake, China.</h2>
  <p>March 9, 2015 1:17 PM</p>
    <img src="" />
  <h2>iPhone is growing at nearly twice the rate of the rest of the smartphone market.</h2>
    <p>March 9, 2015 1:13 PM</p>
    <img src=""/>
  <h2>Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.</h2>
    <p>March 9, 2015 1:08PM</p>
    <p>It's $14.99 a month.<br> And for a limited time, …</p>
<div itemid="" itemscope itemtype="">
  <div itemprop="about" itemscope itemtype="">
    <time itemprop="startDate" datetime="2015-03-09T13:00:00-07:00" />
    <meta itemprop="name" content="Apple Spring Forward Event" />
  <time itemprop="coverageStartTime" content="2015-03-09T11:30:00-07:00" />
  <time itemprop="coverageEndTime" content="2015-03-09T16:00:00-07:00" />
  <h1 itemprop="headline">Apple Spring Forward Event Live Blog</h1>
  <p itemprop="description">Welcome to live coverage of the Apple Spring Forward …</p>
  <div itemprop="liveBlogUpdate" itemscope itemtype="">
    <h2 itemprop="headline">See the new flagship Apple Retail Store in West Lake, China.</h2>
    <p><time itemprop="datePublished" content="2015-03-09T13:17:00-07:00">March 9, 2015 1:17 PM</time></p>
    <div itemprop="video" itemscope itemtype="">
      <img itemprop="thumbnail" src="" />
  <div itemprop="liveBlogUpdate" itemscope itemtype="">
    <h2 itemprop="headline">iPhone is growing at nearly twice the rate of the rest of the smartphone market.</h2>
    <p><time itemprop="datePublished" content="2015-03-09T13:13:00-07:00">March 9, 2015 1:13 PM</time></p>
    <img itemprop="image" src=""/>
  <div itemprop="liveBlogUpdate" itemscope itemtype="">
    <h2 itemprop="headline">Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.</h2>
    <p><time itemprop="datePublished" content="2015-03-09T13:08:00-07:00">March 9, 2015 1:08PM</time></p>
    <p itemprop="articleBody">It's $14.99 a month.<br> And for a limited time, …</p>
<div vocab="" typeof="LiveBlogPosting" resource="">
  <div property="about" typeof="Event">
    <time property="startDate" datetime="2015-03-09T13:00:00-07:00" />
    <meta property="name" content="Apple Spring Forward Event" />
  <time property="coverageStartTime" content="2015-03-09T11:30:00-07:00" />
  <time property="coverageEndTime" content="2015-03-09T16:00:00-07:00" />
  <h1 property="headline">Apple Spring Forward Event Live Blog</h1>
  <p property="description">Welcome to live coverage of the Apple Spring Forward …</p>
  <div property="liveBlogUpdate" typeof="BlogPosting">
    <h2 property="headline">See the new flagship Apple Retail Store in West Lake, China.</h2>
    <p><time property="datePublished" content="2015-03-09T13:17:00-07:00">March 9, 2015 1:17 PM</time></p>
    <div property="video" typeof="VideoObject">
      <img property="thumbnail" src="" />
  <div property="liveBlogUpdate" typeof="BlogPosting">
    <h2 property="headline">iPhone is growing at nearly twice the rate of the rest of the smartphone market.</h2>
    <p><time property="datePublished" content="2015-03-09T13:13:00-07:00">March 9, 2015 1:13 PM</time></p>
    <img property="image" src=""/>
  <div property="liveBlogUpdate" typeof="BlogPosting">
    <h2 property="headline">Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.</h2>
    <p><time property="datePublished" content="2015-03-09T13:08:00-07:00">March 9, 2015 1:08PM</time></p>
    <p property="articleBody">It's $14.99 a month.<br> And for a limited time, …</p>
<script type="application/ld+json">
    "name":"Apple Spring Forward Event",
  "headline":"Apple Spring Forward Event Live Blog",
  "description":"Welcome to live coverage of the Apple Spring Forward …",
      "headline":"Coming this April, HBO NOW will be available exclusively in the U.S. on Apple TV and the App Store.",
      "articleBody": "It's $14.99 a month.<br> And for a limited time, …",
      "headline":"iPhone is growing at nearly twice the rate of the rest of the smartphone market.",
      "headline":"See the new flagship Apple Retail Store in West Lake, China.",

Schema Version 2.2