MemberProgramTier

A Schema.org Type

This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.

Thing > Intangible > MemberProgramTier

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Canonical URL: https://schema.org/MemberProgramTier
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A MemberProgramTier specifies a tier under a loyalty (member) program, for example "gold".

Property	Expected Type	Description
Properties from MemberProgramTier
`hasTierBenefit`	TierBenefitEnumeration	A member benefit for a particular tier of a loyalty program.
`hasTierRequirement`	CreditCard or MonetaryAmount or Text or UnitPriceSpecification	A requirement for a user to join a membership tier, for example: a CreditCard if the tier requires sign up for a credit card, A UnitPriceSpecification if the user is required to pay a (periodic) fee, or a MonetaryAmount if the user needs to spend a minimum amount to join the tier. If a tier is free to join then this property does not need to be specified.
`isTierOf`	MemberProgram	The member program this tier is a part of. Inverse property: hasTiers
`membershipPointsEarned`	Number or QuantitativeValue	The number of membership points earned by the member. If necessary, the unitText can be used to express the units the points are issued in. (E.g. stars, miles, etc.)
Properties from Thing
`additionalType`	Text or URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
`alternateName`	Text	An alias for the item.
`description`	Text or TextObject	A description of the item.
`disambiguatingDescription`	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`identifier`	PropertyValue or Text or URL	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
`subjectOf`	CreativeWork or Event	A CreativeWork or Event about this Thing. Inverse property: about
`url`	URL	URL of the item.

Instances of MemberProgramTier may appear as a value for the following properties

Property	On Types	Description
hasTiers	MemberProgram	The tiers of a member program.
memberOf	Organization or Person	An Organization (or ProgramMembership) to which this Person or Organization belongs.
validForMemberTier	MerchantReturnPolicy or Offer or OfferShippingDetails or PriceSpecification	The membership program tier an Offer (or a PriceSpecification, OfferShippingDetails, or MerchantReturnPolicy under an Offer) is valid for.

Source

https://github.com/schemaorg/schemaorg/issues/3563

Examples

Example 1

No Markup JSON-LD Structure

Example notes or example HTML without markup.

A member (loyalty) program provided by an OnlineStore. The program has 3 tiers:
- The Silver tier is free to join and provides loyalty points to the member.
- The Gold tier requires sign-up to a creditcard and has the benefit of
  member-only pricing and more loyalty points than the silver tier
- The Platinum tier has an annual fee of $39.99 and has the benefit of
  member-only pricing and more loyalty points than the gold tier.

Use of the MemberProgram is illustrated by an Offer which has a non-member (regular)
price as well as a special member price for the gold and platinum member tiers.

Example encoded as JSON-LD in a HTML script tag.

<script type="application/ld+json">
[
  {
    "@context": "https://schema.org",
    "@type": "OnlineStore",
    "name": "Example Online Store",
    "url": "https://www.example.com",
    "sameAs": [
      "https://example.net/profile/example12",
      "https://example.org/@example34"
    ],
    "logo": "https://www.example.com/assets/images/logo.png",
    "contactPoint": {
      "contactType": "Customer Service",
      "email": "support@example.com",
      "telephone": "+47-99-999-9900"
    },
    "vatID": "FR12345678901",
    "iso6523Code": "0199:724500PMK2A2M1SQX229",
    "hasMemberProgram": {
      "@type": "MemberProgram",
      "name": "Membership Plus",
      "description": "For frequent shoppers this is our top-rated loyalty program",
      "url": "https://www.example.com/membership-plus",
      "hasTiers": [
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-silver",
          "name": "silver",
          "url": "https://www.example.com/membership-plus-silver",
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 5
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-gold",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-gold",
          "hasTierRequirement": {
            "@type": "CreditCard",
            "name":" MyStore Gold Plus"
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 10
        },
        {
          "@type": "MemberProgramTier",
          "@id": "#plus-tier-platinum",
          "name": "gold",
          "url": "https://www.example.com/membership-plus-platinum",
          "hasTierRequirement": {
            "@type": "UnitPriceSpecification",
            "price": "39.99",
            "priceCurrency": "USD",
            "referenceQuantity": {
              "@type": "QuantitativeValue",
              "value": "1",
              "unitCode": "ANN"
            }
          },
          "hasTierBenefit": [
            "https://schema.org/TierBenefitLoyaltyPrice",
            "https://schema.org/TierBenefitLoyaltyPoints"
          ],
          "membershipPointsEarned": 15
        }
      ]
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "sku": "44E01-X1100000",
    "gtin14": "98766051104399",
    "image": "https://www.example.com/coat_large_lightblue.jpg",
    "name": "Large light blue coat",
    "description": "Large wool light blue coat for the winter season",
    "color": "light blue",
    "size": "large",
    "offers": [
      {
        "@type": "Offer",
        "url": "https://www.example.com/coat?size=large&color=lightblue",
        "itemCondition": "https://schema.org/NewCondition",
        "availability": "https://schema.org/Backorder",
        "shippingDetails": {
          "@id": "https://www.example.com/shipping#shipping_policy"
        },
        "hasMerchantReturnPolicy": {
          "@id": "https://www.example.com/com/returns#return_policy"
        },
        "priceSpecification": [
          {
            "@type": "PriceSpecification",
            "price": 15,
            "priceCurrency": "USD"
          },
          {
            "@type": "PriceSpecification",
            "validForMemberTier": [
              { "@id": "https://www.example.com/com/members#plus_tier_gold" },
              { "@id": "https://www.example.com/com/members#plus_tier_platinum" }
            ],
            "price": 9.95,
            "priceCurrency": "USD"
          }
        ]
      }
    ]
  }
]
</script>

Structured representation of the JSON-LD example.

[ { "@context": "https://schema.org", "@type": "OnlineStore", "name": "Example Online Store", "url": "https://www.example.com", "sameAs": [ "https://example.net/profile/example12", "https://example.org/@example34" ], "logo": "https://www.example.com/assets/images/logo.png", "contactPoint": { "contactType": "Customer Service", "email": "support@example.com", "telephone": "+47-99-999-9900" }, "vatID": "FR12345678901", "iso6523Code": "0199:724500PMK2A2M1SQX229", "hasMemberProgram": { "@type": "MemberProgram", "name": "Membership Plus", "description": "For frequent shoppers this is our top-rated loyalty program", "url": "https://www.example.com/membership-plus", "hasTiers": [ { "@type": "MemberProgramTier", "@id": "#plus-tier-silver", "name": "silver", "url": "https://www.example.com/membership-plus-silver", "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 5 }, { "@type": "MemberProgramTier", "@id": "#plus-tier-gold", "name": "gold", "url": "https://www.example.com/membership-plus-gold", "hasTierRequirement": { "@type": "CreditCard", "name":" MyStore Gold Plus" }, "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPrice", "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 10 }, { "@type": "MemberProgramTier", "@id": "#plus-tier-platinum", "name": "gold", "url": "https://www.example.com/membership-plus-platinum", "hasTierRequirement": { "@type": "UnitPriceSpecification", "price": "39.99", "priceCurrency": "USD", "referenceQuantity": { "@type": "QuantitativeValue", "value": "1", "unitCode": "ANN" } }, "hasTierBenefit": [ "https://schema.org/TierBenefitLoyaltyPrice", "https://schema.org/TierBenefitLoyaltyPoints" ], "membershipPointsEarned": 15 } ] } }, { "@context": "https://schema.org", "@type": "Product", "sku": "44E01-X1100000", "gtin14": "98766051104399", "image": "https://www.example.com/coat_large_lightblue.jpg", "name": "Large light blue coat", "description": "Large wool light blue coat for the winter season", "color": "light blue", "size": "large", "offers": [ { "@type": "Offer", "url": "https://www.example.com/coat?size=large&color=lightblue", "itemCondition": "https://schema.org/NewCondition", "availability": "https://schema.org/Backorder", "shippingDetails": { "@id": "https://www.example.com/shipping#shipping_policy" }, "hasMerchantReturnPolicy": { "@id": "https://www.example.com/com/returns#return_policy" }, "priceSpecification": [ { "@type": "PriceSpecification", "price": 15, "priceCurrency": "USD" }, { "@type": "PriceSpecification", "validForMemberTier": [ { "@id": "https://www.example.com/com/members#plus_tier_gold" }, { "@id": "https://www.example.com/com/members#plus_tier_platinum" } ], "price": 9.95, "priceCurrency": "USD" } ] } ] } ]