mainEntity
A Schema.org Property- Canonical URL: https://schema.org/mainEntity
- Check for open issues.
Indicates the primary entity described in some page or other CreativeWork.
Inverse-property: mainEntityOfPage
Values expected to be one of these types
Used on these types
Examples
Example 1
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Example notes or example HTML without markup.
<div>
<h1>Cath's Cafe</h1>
<p>Open: Daily from 11:00am till 8pm</p>
<p>Phone: 555-0100-3344</p>
<p>View <a href="/menu">our menu</a>.</p>
</div>
Example encoded as Microdata embedded in HTML.
<div itemid="http://cathscafe.example.com/" itemscope itemtype="https://schema.org/WebPage">
<div itemprop="mainEntity" itemscope itemtype="https://schema.org/Restaurant" itemid="#thecafe">
<h1 itemprop="name">Cath's Cafe</h1>
<p>Open: <span itemprop="openingHours" content="Mo,Tu,We,Th,Fr,Sa,Su 11:00-20:00">Daily from 11:00am till 8pm</span></p>
<p>Phone: <span itemprop="telephone" content="+155501003344">555-0100-3344</span></p>
<p>View <a itemprop="hasMenu" href="/menu">our menu</a>.</p>
</div>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "http://cathscafe.example.com/",
"mainEntity": {
"@type": "Restaurant",
"name": "Cath's Cafe",
"openingHours": "Mo,Tu,We,Th,Fr,Sa,Su 11:00-20:00",
"telephone": "+155501003344",
"hasMenu": "/menu"
}
}
</script>
Structured representation of the JSON-LD example.
Example 2
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Example notes or example HTML without markup.
<a href="category/books.html">Books</a> > <a href="category/books-literature.html">Literature & Fiction</a> > <a href="category/books-classics">Classics</a> <img src="catcher-in-the-rye-book-cover.jpg" alt="cover art: red horse, city in background"/> The Catcher in the Rye - Mass Market Paperback by <a href="/author/jd_salinger.html">J.D. Salinger</a> 4 stars - 3077 reviews Price: $6.99 In Stock Product details 224 pages Publisher: Little, Brown, and Company - May 1, 1991 Language: English ISBN-10: 0316769487 Reviews: 5 stars - <b>"A masterpiece of literature" </b> by John Doe. Written on May 4, 2006 I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood. 4 stars - <b>"love it LOLOL111!" </b> by Bob Smith, Written on June 15, 2006 Catcher in the Rye is a fun book. It's a good book to read.
Example encoded as Microdata embedded in HTML.
<body itemscope itemtype="https://schema.org/WebPage">
...
<div itemprop="breadcrumb">
<a href="category/books.html">Books</a> >
<a href="category/books-literature.html">Literature & Fiction</a> >
<a href="category/books-classics">Classics</a>
</div>
<div itemprop="mainEntity" itemscope itemtype="https://schema.org/Book">
<img itemprop="image" src="catcher-in-the-rye-book-cover.jpg"
alt="cover art: red horse, city in background"/>
<span itemprop="name">The Catcher in the Rye</span> -
<link itemprop="bookFormat" href="https://schema.org/Paperback">Mass Market Paperback
by <a itemprop="author" href="/author/jd_salinger.html">J.D. Salinger</a>
<div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
<span itemprop="ratingValue">4</span> stars -
<span itemprop="reviewCount">3077</span> reviews
</div>
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
Price: $<span itemprop="price">6.99</span>
<meta itemprop="priceCurrency" content="USD" />
<link itemprop="availability" href="https://schema.org/InStock">In Stock
</div>
Product details
<span itemprop="numberOfPages">224</span> pages
Publisher: <span itemprop="publisher">Little, Brown, and Company</span> -
<meta itemprop="datePublished" content="1991-05-01">May 1, 1991
Language: <span itemprop="inLanguage">English</span>
ISBN-10: <span itemprop="isbn">0316769487</span>
Reviews:
<div itemprop="review" itemscope itemtype="https://schema.org/Review">
<span itemprop="reviewRating">5</span> stars -
<b>"<span itemprop="name">A masterpiece of literature</span>"</b>
by <span itemprop="author">John Doe</span>,
Written on <meta itemprop="datePublished" content="2006-05-04">May 4, 2006
<span itemprop="reviewBody">I really enjoyed this book. It captures the essential
challenge people face as they try make sense of their lives and grow to adulthood.</span>
</div>
<div itemprop="review" itemscope itemtype="https://schema.org/Review">
<span itemprop="reviewRating">4</span> stars -
<b>"<span itemprop="name">A good read.</span>" </b>
by <span itemprop="author">Bob Smith</span>,
Written on <meta itemprop="datePublished" content="2006-06-15">June 15, 2006
<span itemprop="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
</div>
</div>
...
</body>
Example encoded as RDFa embedded in HTML.
<body vocab="https://schema.org/" typeof="WebPage">
...
<div property="breadcrumb">
<a href="category/books.html">Books</a> >
<a href="category/books-literature.html">Literature & Fiction</a> >
<a href="category/books-classics">Classics</a>
</div>
<div property="mainEntity" typeof="Book">
<img property="image" src="catcher-in-the-rye-book-cover.jpg"
alt="cover art: red horse, city in background"/>
<span property="name">The Catcher in the Rye</span> -
<link property="bookFormat" href="https://schema.org/Paperback">Mass Market Paperback
by <a property="author" href="/author/jd_salinger.html">J.D. Salinger</a>
<div property="aggregateRating" typeof="AggregateRating">
<span property="ratingValue">4</span> stars -
<span property="reviewCount">3077</span> reviews
</div>
<div property="offers" typeof="Offer">
Price: $<span property="price">6.99</span>
<meta property="priceCurrency" content="USD" />
<link property="availability" href="https://schema.org/InStock">In Stock
</div>
Product details
<span property="numberOfPages">224</span> pages
Publisher: <span property="publisher">Little, Brown, and Company</span> -
<meta property="datePublished" content="1991-05-01">May 1, 1991
Language: <span property="inLanguage">English</span>
ISBN-10: <span property="isbn">0316769487</span>
Reviews:
<div property="review" typeof="Review">
<span property="reviewRating">5</span> stars -
<b>"<span property="name">A masterpiece of literature</span>"</b>
by <span property="author">John Doe</span>,
Written on <meta property="datePublished" content="2006-05-04">May 4, 2006
<span property="reviewBody">I really enjoyed this book. It captures the essential
challenge people face as they try make sense of their lives and grow to adulthood.</span>
</div>
<div property="review" typeof="Review">
<span property="reviewRating">4</span> stars -
<b>"<span property="name">A good read.</span>" </b>
by <span property="author">Bob Smith</span>,
Written on <meta property="datePublished" content="2006-06-15">June 15, 2006
<span property="reviewBody">Catcher in the Rye is a fun book. It's a good book to read.</span>
</div>
</div>
...
</body>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebPage",
"breadcrumb": "Books > Literature & Fiction > Classics",
"mainEntity":{
"@type": "Book",
"author": "/author/jd_salinger.html",
"bookFormat": "https://schema.org/Paperback",
"datePublished": "1991-05-01",
"image": "catcher-in-the-rye-book-cover.jpg",
"inLanguage": "English",
"isbn": "0316769487",
"name": "The Catcher in the Rye",
"numberOfPages": "224",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "6.99",
"priceCurrency": "USD"
},
"publisher": "Little, Brown, and Company",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4",
"reviewCount": "3077"
},
"review": [
{
"@type": "Review",
"author": "John Doe",
"datePublished": "2006-05-04",
"name": "A masterpiece of literature",
"reviewBody": "I really enjoyed this book. It captures the essential challenge people face as they try make sense of their lives and grow to adulthood.",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
{
"@type": "Review",
"author": "Bob Smith",
"datePublished": "2006-06-15",
"name": "A good read.",
"reviewBody": "Catcher in the Rye is a fun book. It's a good book to read.",
"reviewRating": "4"
}
]
}
}
</script>
Structured representation of the JSON-LD example.